Entertainment

‘Visionary’ music producer behind nearly 30 chart hits dies aged 54

American music producer Irv Gotti has died at the age of 54. 

The producer, who founded the hip-hop label Murder Inc Records, produced nearly 30 Hot 100 hits in the US charts for artists including Ashanti, Ja Rule, Ye, DMX, Fat Joe, Mary J Blige and Jay-Z.

His death was confirmed by his children – Angie, Sonny and JJ – who posted on his official Instagram page to say that he died on 5 February “surrounded by his family and friends”.

Describing their father as an “incredible man” and “true visionary”, they said he will “leave behind a legacy that will forever resonate in the hearts of those who knew him and the countless lives he touched”.

“As we navigate this difficult time, we kindly ask for privacy while we grieve the loss of our dad, son, brother, uncle, and friend. We take comfort in knowing that his spirit will live on through his music and the love he shared with all of us,” the family statement added.

Gotti’s cause of death has not been revealed.

After founding Murder Inc in 1998, Gotti signed Ashanti and Ja Rule as the record label’s first artists.

Irv "Gotti" Lorenzo posing with singer Ashanti in 2003. Pic: Reuters
Image:
Gotti posing with singer Ashanti in 2003. Pic: Reuters

Ja Rule landed his first top 40 Billboard Hot 100 hit with Holla Holla from his 1999 debut album Venni Vetti Vecci, while the song Always On Time, which featured both him and Ashanti, became his highest-charting single.

Meanwhile, Ashanti’s 2002 debut single, Foolish, made her only the second artist to simultaneously occupy spots in the top 10 of the Billboard Hot 100 with her first three charting singles.

The label’s success skyrocketed, and between 1999 and 2005 Ja Rule had a total of 17 Hot 100 hits.

Irv Gotti and Busta Rhymes.
Pic: Startraks Photo/Shutterstock
Image:
Gotti and Busta Rhymes.
Pic: Startraks Photo/Shutterstock


Leading tributes to the producer, Def Jam Recordings – another record label owned by Universal Music Group – posted on social media, writing that Gotti’s work “reshaped the soundscape of hip-hop and R&B”.

“Def Jam Recordings and the extended Def Jam family of artists, executives and employees, are deeply saddened at the loss of Irv Gotti,” Def Jam said.

“His contributions at Def Jam, as both an A&R executive and in partnership with Murder Inc, helped pave the way for the next generation of artists and producers, a force that reshaped the soundscape of hip-hop and R&B.

“His creative genius and unwavering dedication to the culture behind countless hits, defined an era of music that continues to resonate with fans worldwide.”

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Irv Gotti photographed in New York in 2007.
Pic: AP
Image:
Irv Gotti photographed in New York in 2007. Pic: AP

Ja Rule also posted, sharing two images, one featuring them together, with the caption: “Love you.”

50 Cent, who appeared to reference his long-running feud with Gotti, also paid tribute, posting a picture of himself smoking next to a gravestone that read RIP.

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