NASHVILLE, Tenn. — Goodyear will remain the exclusive tire for NASCAR’s top three national series under a new multiyear deal announced Thursday.
Specifics of the extension weren’t included, but the Goodyear Tire & Rubber Company will continue as title sponsor of the annual Goodyear 400 at Darlington Raceway as part of the Cup Series race during NASCAR’s Official Throwback Weekend.
NASCAR has partnered with Goodyear since 1954 on tires that can stand up to the demands of racing conditions. NASCAR president Steve Phelps said Goodyear has played a critical role in racing.
“For more than 25 years, Goodyear Eagle tires have been the only component that connects the stock car to the racetrack,” Phelps said. “Our continued partnership will allow us to push boundaries and innovate our racing product for generations to come.”
More than 100,000 tires are produced for NASCAR’s top three series each year in Akron, Ohio, at the company’s global headquarters.