Barbie, a “Beast Lab” and an interactive digital pet are predicted to be among the top-selling toys this Christmas.
And according to industry experts, shoppers could fork out around £1bn on youngsters over the festive season.
The Toy Retailers Association has unveiled its annual DreamToys top 20, with old favourites Harry Potter, Lego Star Wars, Teenage Mutant Ninja Turtles and L.O.L Surprise! still claiming spots in the list.
The toys range in price from an £8.99 Squishmallows 7.5in plush toy to the £149.99 Harry Potter Hogwarts Castle and Grounds.
Barbie POP Reveal (Pic: DreamToys)
Other pricey options include the Beast Lab and MINTiD Dog-E, both £89.99, and the £94.99 Hot Wheels City Ultimate Hauler.
The list is selected by a panel of toy retailers and toy experts from small independents to large national chains, who pick them based on the “value they bring to playtime”.
Paul Reader, chairman of the DreamToys selection committee, said: “Christmas is a magical time of the year, particularly for children, and this list provides gift-givers an authoritative and independent view on what we believe will be the most requested toys to help make that all important purchasing decision.
“From the year’s biggest blockbusters, tech-inspired crossovers and toys that promote sensory exploration through to products that create curiosity and anticipation, this year’s list is a representation of what the UK toy industry has to offer.
“The top 20 will be highly sought-after so, if families have a particular product in mind, my advice is to shop early to avoid disappointment.”
Melissa Symonds, executive director of UK toys at data tracker Circana, said: “With more than £1 billion spent on toys each Christmas, the festive season remains the most important time of year of the toy industry.”
Beast Lab (Pic: DreamToys)
The top 10 toys are:
• Barbie Pop Reveal, £26.99
• Beast Lab, £89.99
• Bitzee Interactive Pet, £32.99
• Cookeez Makery Oven Playset, £39.99
• Fingerlings Monkey, £17.99
• Fluffie Stuffiez Large Plush, £34.99
• Harry Potter Hogwarts Castle and Grounds, £149.99
• Hot Wheels City Ultimate Hauler, £94.99
• L.O.L. Surprise! Magic Flyers, £36.99
• Little Live Pets My Puppy’s Home, £64.99