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Young men are ditching the mainstream politics of Labour and the Conservatives for Nigel Farage and Reform UK, much more so than young women.
Our political correspondent Serena Barker-Singh has been speaking to those voices to unpack what’s fueling this gendered political divide and why mainstream parties are struggling to connect.
Niall Paterson is joined by Serena and producer Isobel Losseff, and Dr Jilly Kay, a senior lecturer in communications and media at Loughborough University, to discuss the rising influence of TikTok and the so-called “bro vote”, exploring why Gen-Z men are rallying behind divisive figures like Farage.
Producer: Emma Rae Woodhouse and Rosie Gillott
Editor: Philly Beaumont